"The difference in aroma is immediate. You don't realize how much the heat-milling ruins spices until you try In Plain Sight. The Lakadong turmeric is life-changing."
Chilli Lovers Pack
MRP (Incl. of all taxes)
Rs. 440.00
Rs. 518.00
Buy now & Save Rs. 78.00Product Description
Two chillies, two different kinds of heat — for cooks who treat chilli as an ingredient, not just a spice.
What's inside
- South Indian Red Chilli Powder — 250g: Teja chillies native to the Guntur and Khammam belts. Sharp, bright heat with a vibrant natural colour and high essential oils.
- Classic Red Chilli Powder — 250g: Slow-processed dried red chillies chosen for balanced, everyday heat and a fresh aroma.
Reach for the Classic when you want colour and body in daily dals and sabzis, and the South Indian when you want the heat to lead. Both are made in small batches with their essential oils intact — no artificial colour, no fillers.
Hand-pounded under low heat (35–45°C) to keep the natural oils, aroma and nutrients intact — never refined or heat-stripped.
100% natural with a 0% mixing policy. No added colours, no preservatives — backed by 25+ Purity & Safety Lab Tests and free from adulterants and heavy metals.
Use as you would any everyday masala — in curries, dals, marinades and tempering. A little goes a long way thanks to the concentrated aroma.
Store in a cool, dark place away from direct sunlight and heat. Keep the container tightly sealed after every use to protect freshness and aroma.
Best consumed within the timeframe printed on the pack. As we use no synthetic preservatives, freshness is at its peak when used sooner.
Free Shipping on Orders Above ₹599
12/7 Customer Support
25+ Purity & Safety Lab Tests
Rs. 440.00
Our Brand Promise
At the heart of everything we do is a commitment to quality, integrity, and transparency. We believe in providing products that are as pure as nature intended, crafted with care to ensure you receive the very best in every batch.
100% Natural
We use zero artificial colors or preservatives. No shortcuts, no fillers—just pure, unadulterated ingredients in every batch.
Pure & Simple.
Our slow, low-heat methods preserve natural oils, aromas, and essential nutrients, preventing damage caused by high temperatures.
Quality Controlled
Every batch is crafted in-house under our strict supervision. We manage everything from sourcing to processing to guarantee total quality.
Fully Transparent.
We use simple, clear ingredients with nothing hidden. No additives, no confusion—just honest transparency you can trust.
Why Choose Us
How We Compare
Features
In Plain Sight Cold Pressed Oil
Refined Oils
Local Kolhu / Chakki Oil
Process
Low Heat
Very-High HeatHigh HeatExtraction Temperature
Low Heat (35–45°C)Very-High Heat (180–250°C)Medium Heat (70–90°C)Chemical Free
100% NaturalChemical SolventsChemical FreeFiltration
Unfiltered, PureFilteredFilteredNutrition
HighLowMediumHeart-Healthy Good Fats
Rich in Omega-3, Good FatsHigh Trans-FatPartially LostFeatures
In Plain Sight Spices
Regular Spices
Local Chakki Spices
Process Temperature
Low Heat (25–30°C)Very-High Heat (80–100°C)High Heat (50–70°C)Process Speed
SlowVery-HighMedium-HighTexture
Coarse (Kuta-hua)Dead PowderFine DustArtificial Colors
No — 100% PurePossiblePossibleNatural Oils
100% RetainedOils LostPartially LostDaadi / Naani Vala Method
YesNoNoThe Honest Community
"Bahut hi mast product hai! Aroma ekdum fresh aur natural. Festive season ke liye perfect choice."
"I love that I can scan a QR code and see exactly where my oil came from. Radical transparency is the future of food, and these guys are leading it."
"Quality kaafi acchi hai aur flavour bhi solid. Thodi delivery slow thi, par product bilkul worth it hai."
"Starter kits are the perfect gift. The packaging is premium and the quality is unmatched. My kitchen has never smelled this good."
"Sach mein expectations se zyada accha nikla. Taste ekdum authentic, ghar pe sabko pasand aaya."
"I switched all my cooking oils over last year. The cold-pressed mustard oil has a depth of flavour my grandmother would absolutely approve of."
"Hand-pounded ka difference clearly pata chalta hai. Pure aur fresh, bilkul milawat nahi."
"Clean ingredients, honest sourcing, and zero fillers. This is exactly the transparency I want from everything that ends up in my pantry."
"Product accha hai aur ingredients clean hai. Bas packaging thodi aur better ho sakti thi. Overall theek-thaak."
"You can taste the freshness instantly. Nothing feels dull or over-processed — every spice is vivid and aromatic. Worth every single rupee."
"The difference in aroma is immediate. You don't realize how much the heat-milling ruins spices until you try In Plain Sight. The Lakadong turmeric is life-changing."
"Bahut hi mast product hai! Aroma ekdum fresh aur natural. Festive season ke liye perfect choice."
"I love that I can scan a QR code and see exactly where my oil came from. Radical transparency is the future of food, and these guys are leading it."
"Quality kaafi acchi hai aur flavour bhi solid. Thodi delivery slow thi, par product bilkul worth it hai."
"Starter kits are the perfect gift. The packaging is premium and the quality is unmatched. My kitchen has never smelled this good."
"Sach mein expectations se zyada accha nikla. Taste ekdum authentic, ghar pe sabko pasand aaya."
"I switched all my cooking oils over last year. The cold-pressed mustard oil has a depth of flavour my grandmother would absolutely approve of."
"Hand-pounded ka difference clearly pata chalta hai. Pure aur fresh, bilkul milawat nahi."
"Clean ingredients, honest sourcing, and zero fillers. This is exactly the transparency I want from everything that ends up in my pantry."
"Product accha hai aur ingredients clean hai. Bas packaging thodi aur better ho sakti thi. Overall theek-thaak."
"You can taste the freshness instantly. Nothing feels dull or over-processed — every spice is vivid and aromatic. Worth every single rupee."